Saturday, August 8, 2009

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard. He basically put up an eBay auction offering to wear a temporary tattoo on his forehead to advertise for whoever was the winning bidder. Well, a year or so later this is starting to become a phenomena and is rapidly growing. I got a chance to interview a man from the UK who currently has an auction up and he is getting a permanent tattoo ad. This is kind of taking the whole body advertising to a new level.

1. Tell me a little bit about yourself?

Tuesday, August 4, 2009

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Here are seven ways you can waste your money.

1. Attempting to outspend your competitor